Wareysi lala yeeshay Dai Junqi, Madaxweyne ku xigeenka Fonterra Greater China: Furitaanka Xeerka Taraafikada ee Suuqa Rootiga ee 600-bilyan-yuan
Iyada oo hormuud u ah alaab-qeybiyaha maaddooyinka caanaha ee warshadaha rootiga iyo isha muhiimka ah ee fikradaha hal-abuurka leh ee hal-abuurka leh iyo aragtida suuqa ee goysa, Fonterra's Anchor Professional Caanaha caanaha ayaa si qoto dheer ugu dhex milmay qaybta rootiga ee Shiinaha ee kobcaysa.
"Dhowaan, asxaabteyda iyo aniga waxaan booqanay hormuudka adeegga nolosha gudaha e-commerce-ka. Si aan ula yaabnay, labadii toddobaad ee ugu horreeyay ee May, ereyga ugu sarreeya ee raadinta ee Shanghai ma ahayn dheri kulul ama barbecue, laakiin keega, "ayuu yiri Dai Junqi, Madaxweyne Ku-xigeenka Fonterra Greater China iyo Madaxa Ganacsiga Cuntada, wareysi gaar ah oo dhawaan lala yeeshay Little Foodie ee Shiinaha Bandhigga Rootiga Caalamiga ah ee Shanghai.
Aragtida Dai Junqi, hal dhinac, isbeddelka warshadaynta iyo dubista tafaariiqda ah ee ay wadaan tafaariiqleyaasha sida Sam's Club, Pang Donglai, iyo Hema ayaa sii wadda horumarka. Dhanka kale, tiro badan oo dukaamo khaas ah oo bixiya tayada sare, kala duwanaansho, iyo calaamad xooggan oo saameyn ku leh badeecooyinka duban ee cusub ayaa soo baxay si ay u daboolaan isbeddellada isticmaalka hadda. Intaa waxaa dheer, dubista internetka ayaa si degdeg ah u ballaarisay iyada oo loo marayo ganacsiga e-commerce ee ku salaysan xiisaha iyo baraha warbaahinta bulshada. Dhammaan arrimahan ayaa keenay fursado koritaan cusub oo loogu talagalay caanaha Xirfadlaha Anchor ee kanaalka dubista.
Fursadaha suuqa ee ka dambeeya isbeddellada ay ka mid yihiin warshadaynta la dedejiyey ee dubista, xaaladaha isticmaalka kala duwan, kobaca degdegga ah ee qaybaha asaasiga ah, iyo tayaynta tayada ayaa si wada jir ah u sameeya bad buluug ah oo cusub oo qiimaheedu yahay boqolaal balaayiin yuan ah oo loogu talagalay codsiyada caanaha. Waxa uu carabka ku adkeeyay, "Anchor Professional Caanaha, ku tiirsanaanta faa'iidada tayada ee ilaha caanaha cawska ee New Zealand, waxay bixisaa adeegyo macaamiisha udub dhexaad u ah iyo xalal cusub si ay uga caawiyaan macaamiisha inay koraan ganacsigooda dubista oo ay gaaraan xaalad guul leh."
Marka la eego isbeddello badan oo cusub oo kanaalka dubista, waa maxay xeeladaha cusub ee Caanaha Xirfadlaha Anchor ku leeyahay Shiinaha? Bal aan eegno.
Adeegyo cusub oo silsilad buuxa ah ayaa gacan ka geysta abuuritaanka hits dubista
Sanadihii la soo dhaafay, dukaamada xubinnimada sida Sam's Club iyo Costco, iyo sidoo kale kanaalada tafaariiqda cusub sida Hema, ayaa si weyn kor ugu qaaday horumarinta "warshad +" qaabka dubista warshadaysan iyagoo abuuraya alaabtooda dubista ugu fiican. Gelitaanka ciyaartoy cusub sida Pang Donglai iyo Yonghui, oo ay weheliso kor u kaca dubista internetka iyada oo loo marayo ganacsiga e-commerce ku salaysan ee xiisaha leh iyo warbaahinta bulshada, waxay noqdeen "dardariyeyaasha" ugu dambeeyay ee warshadaynta dubista.
Marka loo eego warbixinnada cilmi-baarista ee khuseeya, cabbirka suuqa ee dubista la qaboojiyey waa ku dhawaad 20 bilyan yuan sanadka 2023 waxaana la filayaa inuu kordho 45 bilyan yuan marka la gaaro 2027, iyadoo heerka kobaca sanadlaha ah ee 20% ilaa 25% afarta sano ee soo socota.
Tani waxay ka dhigan tahay fursad ganacsi oo weyn oo loogu talagalay Anchor Professional Caanaha, kaas oo bixiya maaddooyinka sida kareemka, jiiska, subagga, iyo farmaajada warshadaha dubista. Sidoo kale waa mid ka mid ah ciyaartoyda ugu muhiimsan ee ka dambeeya ganacsiga dubista 600-bilyan-yuan ee suuqa dhul weynaha Shiinaha.
"Waxaan ogaanay isbeddelkan 2020-ka, iyo (dubista la barafeeyay/diyaarinta hore loo sii diyaariyay) waxay muujinaysay horumar aad u wanaagsan sannadihii u dambeeyay," Dai Junqi ayaa u sheegay Little Foodie. Anchor Professional Caanaha waxa ay aasaaseen koox u go'an tafaariiqda adeegga cuntada si ay ugu adeegaan baahiyaha kanaalada tafaariiqda ee soo baxaya. Isla mar ahaantaana, waxa ay horumarisay hab adeeg u gaar ah: hal dhinac, bixinta alaabta iyo xal ku haboon wax soo saarka dubista warshadaha si ay qandaraas saarayaasha, iyo dhinaca kale, si wada jir ah u bixinta fikrado suuqa iyo soo jeedinta cusub si ay u soo saarayaasha qandaraasyada iyo tafaariiqda terminal, si tartiib tartiib ah u noqday lamaane xirfadeed adeegga caanaha ee dubista iibiyeyaasha iyo soo saarayaasha qandaraas ee channels tafaariiqda soo baxaya.
Bandhigga, Anchor Professional Caanaha waxa ay dejisay aagga "warshadaynta dubista", oo soo bandhigtay alaabada iyo xalalka iyo adeegyada u dhigma ee ku habboon baahida macaamiisha wax dubaynta warshadaysan. Tan waxaa ku jira kareemka cusub ee 10L Anchor dubitaanka si gaar ah loogu talagalay suuqa Shiinaha iyo 25KG Anchor Original Flavored Pastry Butter, kaas oo ku guuleystay abaalmarinta "wax soo saarka cusub ee sanadka" ee bandhigga, oo buuxinaya shuruudaha wax soo saarka ballaaran iyo sifooyinka baakadaha kala duwan. Waqtiyada Cunnada Yar waxa kale oo ay ogaatay in dhawaan, Anchor Professional Caanaha ay bilaabeen hawlo taxane ah si ay isugu xidhaan ganacsiyada soo koraya ee cuntada lagu farsameeyo, goobo tafaariiqeed cusub, iyo summadaha dubista iyo cuntada ee terminaalka, iyada oo la dhisayo madal hal abuurnimo oo iskaashi warshadeed oo ka socota "qalabka cayriin - warshadaha - terminaalka".
Mashruucani waxa uu fududeeyay isku xidhka qotodheer ee kanaalka iyo dhamaystirka kheyraadka ee u dhexeeya dubista alaab-qeybiyeyaasha alaabta ceeriin iyo noocyada cabitaanka shaaha, iyo sidoo kale inta u dhaxaysa cunto-siinta silsiladda iyo kanaalada tafaariiqda, iyada oo la wadaagayo isbeddellada warshadaha casriga ah iyo fikradaha macaamiisha, soo bandhigaya xalalka cusub ee Anchor Professional Caanaha, khibradaha tijaabada alaabta, iyo isdhaafsiga farsamada xirfadeed. Waxay u furtay iskaashi iyo fursado ganacsi oo cusub la-hawlgalayaasheeda. Inta lagu guda jiro bandhigan, Anchor Professional Caanaha ayaa sidoo kale ku martiqaaday la-hawlgalayaasha silsiladaha sahayda kuwaas oo wadaaga raadinta alaabta ceeriin ee tayada sare leh si ay u soo bandhigaan alaabtooda iyo xalalka macaamiisha dhamaadka.
Sii daynta "Bogsiinta Maalinlaha ah" Dubista Muuqaal Cusub
Waxaa ka mid ah suuqyo badan oo isticmaalka dubista ee kobcaya, Anchor Professional Caanaha ayaa arkay in isbeddelka xaaladaha isticmaalka kala duwani uu qarinayo fursadaha suuqa ee waaweyn iyo kobaca bannaan.
Dai Junqi ayaa tilmaamay, "Sannadihii ugu dambeeyay, waxaan ogaanay in 'xadka' isticmaalka keega uu si weyn hoos ugu dhacayo, iyo xaaladaha isticmaalka ayaa si cad u ballaarinaya oo kala duwanaanaya." Waxa uu sharaxay in isbeddelkan uu inta badan ka tarjumayo kordhinta xaaladaha isticmaalka keega laga soo bilaabo xafladaha gaarka ah ee dhaqameed ilaa xaalado kala duwan oo nolol maalmeedka. "Waagii hore, isticmaalka keega ayaa inta badan lagu soo koobay munaasabado gaar ah sida maalmaha dhalashada iyo sannad-guurada; laakiin hadda, dhiirigelinta macaamiisha ee iibsashada keega ayaa noqonaysa mid aad u kala duwan - oo ay ku jiraan xafladaha dhaqameed ama kuwa gaarka ah sida Maalinta Hooyada iyo '520', iyo sidoo kale xaalado kala duwan oo nolol maalmeedka: abaal-marinta carruurta, shirarka asxaabta, farxadda guriga, iyo xitaa abuurista farxad gaar ah. "
Dai Junqi waxa uu rumaysan yahay in isbeddellada ka muuqda isbeddellada kor ku xusan ay ugu dambayntii tilmaamayaan in wax-soo-dubiddu ay si tartiib-tartiib ah isu beddelayso sidayaal muhiim ah oo ka mid ah baahiyaha qiimaha shucuureed ee dadka. Isbeddelka xaaladaha kala duwan ee isticmaalka maalinlaha ah ee dubista ayaa sidoo kale keenaya baahiyo cusub oo ku saabsan alaabta dubista.
"Dukaamada wax lagu dubo ee waddooyinka ama suuqyada wax laga iibsado, waxaad ogaan doontaa in cabbirka keega uu sii yaraanayo, tusaale ahaan, laga bilaabo 8-inch iyo 6-inch to 4-inch cake mini. Isla mar ahaantaana, shuruudaha dadka ee tayada keega ayaa sidoo kale kor u kacaya, oo ay ku jiraan dhadhan macaan, muuqaal qurux badan, iyo maaddooyinka caafimaadka leh. "
Waxa uu sheegay in warshadaha dubista ee hadda jira ay inta badan soo bandhigaan laba astaamood oo muhiim ah: mid waa isbeddellada degdega ah ee isbeddellada caanka ah, iyo tan kale waa dhadhanka kala duwan ee macaamiisha. "Goobta dubista, hal-abuurka alaabadu waa mid aan dhammaad lahayn," ayuu ku nuux-nuuxsaday, "xadka kaliya ee xaddidan ayaa ah xadka male-awaalkeena iyo hal-abuurka isku-dhafka walxaha."
Si aad ula kulanto oo aad ula qabsato isbeddelada degdega ah ee suuqa isticmaalka dubista, Anchor Professional Caanaha, dhinaca kale, waxay ku tiirsan tahay kooxdeeda fikradda ganacsi ee xirfadleyda ah iyo aragtida suuqa iyo xidhiidhka waqtiga ee macaamiisha si loo helo xogta isticmaalka terminalka wakhtiga dhabta ah iyo baahida macaamiisha; dhanka kale, waxa ay isku daraysaa khayraadka dubista caalamiga ah, oo ay ku jiraan French MOF (Meilleur Ouvrier de France, Farsamada ugu Fiican ee France) kooxda sayidyada, dubayaasha caalamiga ah oo leh qaababka fiyuuska Japan iyo Koonfur-bari Aasiya, iyo kooxaha cunto kariyayaasha maxalliga ah, si loo dhiso nidaam taageero halabuurnimo oo kala duwan. Qaabkan "aragti caalami ah + aragti maxalli ah" moodeelka R&D wuxuu bixiyaa taageero farsamo oo joogto ah iyo dhiirigelinta hal-abuurka badeecada.
Waqtiyada Cunnada yar waxay aragtay in iyada oo laga jawaabayo baahida qiimaha shucuureed ee macaamiisha da'da yar ee cuntada iyo cabitaanka ee "dhaqaalaha bogsiinta" hadda, Caanaha Xirfadlaha Anchor waxay si hal-abuurnimo leh ula xiriirisay "dhammaan, fiicn, iyo xasilloon" sifooyin wax soo saar ee kareemka Anchor Darwiish leh IP bogsashada "Little Bear Bug" ee bandhiggan. Taxanaha la calaamadeeyay ee lagu soo bandhigay xaflada kaliya kuma jiraan macmacaanka reer galbeedka ee quruxda badan sida keega mousse iyo keega kareemka, laakiin sidoo kale taxane ah alaabooyin durugsan. Tani waxay siinaysaa nooc cusub oo ah noocyada dubista si ay u abuurto alaabada ugu iibka badan oo isku daraysa soo jiidashada bilicda iyo dareenka shucuureed, ka caawinta noocyada terminal inay siiyaan macaamiisha waayo-aragnimo bogsiin dhamaystiran oo ka kooban dhadhanka iyo raaxada dareenka labadaba.
Anchor Professional Caanaha iyo bogsashada mawduuca IP "Little Bear Bug" waxay soo saareen badeecooyin summad leh
Diirada saarida qaybaha asaasiga ah ee fidinta degdega ah
"Shanta qaybood ee alaabtayada, kareemka karbaashka ayaa ah qaybta ugu iibka badan, halka heerka kobaca iibka ee subagga Anchor uu aad u caan baxay sannadkii la soo dhaafay," Dai Junqi ayaa u sheegay Foodie. Marka la barbar dhigo kuwii hore, caannimada iyo xaaladaha codsiga subagga ee nolol maalmeedka Shiinaha ayaa si weyn u ballaartay. Marka la barbar dhigo gaabin dhaqameed, subag kuma jiraan asiidh dufan leh oo dabiiciyan ah oo nafaqo badan, taas oo la jaanqaadeysa raadinta macaamiisha ee cuntooyin caafimaad leh.
Isla mar ahaantaana, dhadhanka caanaha gaarka ah ee subagga ayaa ku dari kara dhadhan qani ah cuntada. Ka sokow codsigeeda udub-dhexaadka ah ee macmacaanka reer galbeedka, subaggu waxa kale oo uu u horseeday beddelka cunnooyinka dhaqanka Shiinaha ee tayada sare leh ee tafaariiqda cusub ama xaaladaha cuntada ee dukaanka dhexdiisa. Sidaa darteed, magacyo badan oo diiradda saaraya caafimaadka ayaa ka dhigay subagga Anchor oo tayo sare leh oo ah barta iibinta alaabtooda, iyo xaaladaha dalabka ayaa ka ballaariyay dubista reer galbeedka ilaa cunnooyinka Shiinaha - ma aha oo kaliya roodhida iyo macmacaanka kala duwan ayaa sii kordhaya isticmaalka subagga, laakiin sidoo kale marar badan ayaa lagu arkay alaabta quraacda ee Shiinaha sida canjeelada gacanta lagu jiido, iyo sidoo kale suxuunta dhaqameed ee Shiinaha sida dheriga kulul iyo dheriga dhagaxa.
Dhanka kale, kareemka garaaca ee Anchor, oo ah qaybta asaasiga ah ee asaasiga ah ee Caanaha Xirfadlaha Anchor, ayaa sidoo kale muujinaysa korriin rajo leh.
"Kareemka karbaashku waa qaybta badeecada ee sida ugu badan gacan uga geysata iibkeena," ayuu yiri Dai Junqi. Maaddaama Shiinuhu yahay suuqa ugu muhiimsan ganacsiga adeegga cuntada ee Fonterra adduunka oo dhan, dalabaadkiisa isticmaalku wuxuu si toos ah u hagi doonaa jihada cilmi-baarista iyo horumarinta ee alaabada kareemka garaaca waxayna saameyn weyn ku yeelan doontaa qaabeynta awoodda wax-soo-saarka caalamiga ah.
Foodie waxa ay ogaatay in mugga kareemka karbaashka ee Shiinaha uu gaadhay 288,000 tan sanadkii 2024, korodh dhan 9% marka la barbar dhigo 264,000 oo tan sanadkii 2023. suuqa.
Waxaa xusid mudan in halbeeg cusub oo heer qaran ah, "Kareemka Badbaadada Cunnada Heerka Qaran ee Karaamada, Kareemka iyo Dufanka Caanaha Anhydrous" (GB 19646-2025), la soo saaray bishii Maarso ee sanadkan. Halbeegga cusub waxa uu si cad u qeexayaa in kareemka Darwishka laga sameeyo caanaha ceyriinka ah, halka kareemka wax laga beddelo laga sameeyo caanaha ceyriinka, kareemka, kareemka, ama baruurta caanaha aan fuuqsanayn, iyadoo lagu darayo waxyaabo kale (marka laga reebo dufan aan caano ahayn). Halbeeggani waxa uu kala saarayaa labeenta shiishada iyo kareemka wax-ka-beddelka ah waxaana si rasmi ah loo hirgelin doonaa Maarso 16, 2026.
Siideynta heerarka badeecada ee kor ku xusan iyo qawaaniinta calaamadaynta waxay sii caddaynaysaa shuruudaha calaamadaynta, waxay kor u qaadaysaa hufnaanta suuqa iyo jaangooyada, waxay u suurtagelisaa macaamiisha inay si cad u fahmaan maaddooyinka alaabta iyo macluumaadka kale, waxayna ka caawiyaan nidaaminta wax soo saarka iyo hubinta tayada alaabta. Waxa kale oo ay siisaa saldhig heersare ah oo cad oo ganacsiyada si ay u horumariyaan una soo saaraan alaabooyinka.
"Tani waa cabbir kale oo weyn oo loogu talagalay horumarinta tayada sare leh ee warshadaha," ayuu yiri Dai Junqi. Anchor Professional Caanaha, oo ay ku jiraan kareemka Darwishka, ayaa laga sameeyay caano cayriin oo laga sameeyay lo'da daaqsinka ah* ee New Zealand. Booyadaha caanaha ee caqliga leh, beeraha caanaha ee Fonterra ee New Zealand waxay ku gaadhaan ururin la isku halayn karo, raadraac sax ah iyo tijaabin, iyo gaadiid buuxa oo silsilad qabow oo xiran oo caano ah, hubinta badbaadada iyo nafaqada dhibic kasta oo caano cayriin ah.
Isagoo horay u eegayay, wuxuu sheegay in Caanaha Xirfadlaha Anchor ay sii wadi doonto inay ka jawaabto dalabaadka suuqa ee alaabada caanaha oo tayo sare leh iyo codsiyo cusub, iyadoo la kaashanaysa la-hawlgalayaal badan oo maxalliga ah si kor loogu qaado hal-abuurka gudaha, kor u qaadida wax soo saarka caanaha, iyo gacan ka geystaan horumarinta tayada sare leh ee warshadaha adeegga cuntada ee Shiinaha, gaar ahaan qaybta dubista.
Waqtiga boostada: Jun-03-2025