Wareysi lala yeeshay Dai Junqi, Madaxweyne ku xigeenka Fonterra Greater China: Furitaanka Xeerka Taraafikada ee Suuqa Rootiga ee 600 bilyan oo yuan
Iyada oo ah shirkad hormuud u ah soo saaraha maaddooyinka caanaha ee warshadaha rootiga iyo ilo muhiim ah oo fikradaha hal-abuurka leh iyo aragtiyaha suuqa ee casriga ah, summada Fonterra's Anchor Professional Dairy waxay si qoto dheer ugu dhex milmaysaa qaybta rootiga Shiinaha ee kobcaya.
"Dhawaan, aniga iyo asxaabteyda waxaan booqannay goob ganacsi oo internetka ah oo hormuud ka ah adeegga nolosha qoyska. Waxaa nala yaabiyay, labadii toddobaad ee ugu horreeyay bishii Maajo, ereyga raadinta ugu sarreeya ee Shanghai ma ahayn hot pot ama barbecue, laakiin wuxuu ahaa keeg," ayuu yiri Dai Junqi, Madaxweyne Ku-xigeenka Fonterra Greater China iyo Madaxa Ganacsiga Adeegga Cuntada, wareysi gaar ah oo uu dhawaan la yeeshay Little Foodie oo ka dhacay Bandhigga Bakery-ga Caalamiga ah ee Shiinaha ee Shanghai.
Aragtida Dai Junqi, dhinac, isbeddelka dubista warshadaha iyo kuwa tafaariiqda leh ee ay wadaan tafaariiqleyaasha sida Sam's Club, Pang Donglai, iyo Hema ayaa sii socota. Dhanka kale, tiro badan oo dukaamo gaar ah oo bixiya saameyn tayo sare leh, kala duwan, iyo summad xooggan leh oo alaabta cusub ee la dubay ayaa soo ifbaxay si ay u daboolaan isbeddellada isticmaalka hadda jira. Intaa waxaa dheer, dubista internetka ayaa si degdeg ah ugu fiday iyada oo loo marayo ganacsiga elektaroonigga ah iyo baraha bulshada ee ku salaysan xiisaha. Dhammaan arrimahan waxay keeneen fursado koboc cusub oo loogu talagalay Anchor Professional Dairy ee kanaalka dubista.
Fursadaha suuqa ee ka dambeeya isbeddellada sida warshadaha la dedejiyay ee dubista, xaaladaha isticmaalka kala duwan, kobaca degdegga ah ee qaybaha asaasiga ah, iyo casriyeynta tayada ayaa si wadajir ah u sameeya badweyn buluug ah oo cusub oo qiimaheedu yahay boqolaal bilyan oo yuan oo loogu talagalay codsiyada caanaha. Wuxuu ku nuuxnuuxsaday, "Anchor Professional Dairy, oo ku tiirsan faa'iidada tayada ee ilaha caanaha cawska lagu quudiyo ee New Zealand, waxay bixisaa adeegyo diiradda saaraya macaamiisha iyo xalal cusub si ay uga caawiyaan macaamiisha inay kobciyaan ganacsigooda dubista oo ay gaaraan xaalad guul-guul ah."
Iyadoo ay jiraan isbeddello badan oo cusub oo ku yimid kanaalka dubista, waa maxay xeeladaha cusub ee Anchor Professional Dairy ay ka haysato Shiinaha? Aan eegno.
Adeegyada silsiladda buuxda ee cusub ayaa gacan ka geysta abuurista waxyaabaha ugu fiican ee dubista
Sannadihii ugu dambeeyay, dukaamada xubinnimada sida Sam's Club iyo Costco, iyo sidoo kale kanaallo tafaariiqeed oo cusub sida Hema, ayaa si weyn u horumariyay horumarinta qaabka dubista ee warshadaha leh ee "warshadaha +" iyagoo abuuraya kuwa ugu iibsiga badan ee dubista summadaha. Soo galitaanka ciyaartoy cusub sida Pang Donglai iyo Yonghui, oo ay weheliso kororka dubista khadka tooska ah iyada oo loo marayo ganacsiga elektaroonigga ah ee ku salaysan xiisaha iyo warbaahinta bulshada ee tooska ah, ayaa noqday "dardar-gelinta" ugu dambeysay ee warshadaha dubista.
Sida laga soo xigtay warbixinnada cilmi-baarista ee khuseeya, cabbirka suuqa ee dubista la qaboojiyey waa qiyaastii 20 bilyan oo yuan sanadka 2023 waxaana la filayaa inuu gaaro 45 bilyan oo yuan sanadka 2027, iyadoo heerka kobaca sanadlaha ah uu yahay 20% ilaa 25% afarta sano ee soo socota.
Tani waxay u taagan tahay fursad ganacsi oo weyn oo loogu talagalay Anchor Professional Dairy, kaas oo siiya warshadaha dubista maaddooyinka sida kareemka la shiiday, jiiska kareemka, subagga, iyo farmaajada. Sidoo kale waa mid ka mid ah ciyaartoyda muhiimka ah ee ka dambeeya ganacsiga dubista ee 600-bilyan-yuan ee suuqa dhul-weynaha Shiinaha.
"Waxaan aragnay isbeddelkan qiyaastii 2020, (dubista la qaboojiyey/hore loo diyaariyey) waxay muujisay isbeddel horumarineed oo aad u wanaagsan sannadihii ugu dambeeyay," ayuu Dai Junqi u sheegay Little Foodie. Anchor Professional Dairy waxay dhistay koox u heellan tafaariiqda adeegga cuntada si ay u adeegto baahiyaha ka imanaya kanaallada tafaariiqda ee soo koraya. Isla mar ahaantaana, waxay samaysay hab adeeg oo u gaar ah: dhinac, iyadoo siinaysa alaabada iyo xalalka ku habboon wax soo saarka dubista warshadaha leh soosaarayaasha qandaraaska, iyo dhinaca kale, iyadoo si wadajir ah u siinaysa aragtiyo suuqa iyo soo jeedinno cusub soosaarayaasha qandaraaska iyo tafaariiqda terminalka, iyadoo si tartiib tartiib ah u noqonaysa lammaane xirfadle ah oo adeegga caanaha ah oo loogu talagalay kuwa ugu iibsiga badan dubista iyo soosaarayaasha qandaraaska ee kanaallada tafaariiqda ee soo baxaya.
Bandhigga, Anchor Professional Dairy waxay ka samaysay aag "Warshadaynta Baking", iyadoo soo bandhigaysa alaabada iyo xalalka iyo adeegyada u dhigma ee loogu talagalay baahiyaha macaamiisha dubista warshadaha leh. Tan waxaa ka mid ah Kareemka Baking Anchor ee 10L ee cusub ee si gaar ah loogu talagalay suuqa Shiinaha iyo Butter Pastry-ga Asalka ah ee 25KG Anchor, kaas oo ku guuleystay abaalmarinta "Alaabta Hal-abuurka leh ee Sanadka" bandhigga, isagoo daboolaya baahiyaha wax soo saarka baaxadda weyn iyo qeexitaannada baakadaha kala duwan. Little Food Times ayaa sidoo kale ogaatay in dhawaan, Anchor Professional Dairy ay bilowday taxane hawlo ah si ay isugu xirto shirkadaha wax soo saarka cuntada ee kor u socda, goobaha tafaariiqda cusub, iyo noocyada dubista iyo cuntada ee terminal-ka, iyagoo dhisaya goob hal-abuur oo iskaashi warshadeed oo ka socota "alaab ceeriin ah - warshado - terminals".
Mashruucani wuxuu fududeeyay isku xirka qoto dheer ee isku xirka kanaalka iyo isku-darka kheyraadka u dhexeeya alaab-qeybiyeyaasha alaabta ceeriin ee dubista iyo noocyada cabitaanka shaaha, iyo sidoo kale inta u dhaxaysa silsiladaha cuntada iyo kanaallada tafaariiqda, isagoo wadaagaya isbeddellada warshadaha ee casriga ah iyo aragtida macaamiisha, isagoo soo bandhigaya xalalka hal-abuurka leh ee Anchor Professional Dairy, khibradaha tijaabinta badeecadaha, iyo is-weydaarsiga farsamada xirfadeed. Waxay u furtay iskaashi cusub iyo fursado ganacsi la-hawlgalayaasha. Intii lagu jiray bandhiggan, Anchor Professional Dairy waxay sidoo kale ku martiqaaday la-hawlgalayaasha silsiladda sahayda ee la wadaaga raadinta agabka ceeriin ee tayada sare leh goobta si ay u soo bandhigaan alaabadooda iyo xalalkooda macaamiisha ugu dambeeya.
Furitaanka "Bogsiinta Maalinlaha ah" Dubista Muuqaal Cusub
Suuqyada badan ee isticmaalka dubista ee kobcaya, Anchor Professional Dairy waxay aragtay in isbeddelka xaaladaha isticmaalka ee kala duwan uu qarinayo fursadaha suuqa ee waaweyn iyo booska kobaca.
Dai Junqi ayaa tilmaamay, "Sannadihii ugu dambeeyay, waxaan ogaanay in 'marinka' isticmaalka keegga uu si weyn hoos ugu dhacayo, xaaladaha isticmaalkana ay si cad u ballaarinayaan oo u kala duwanaanayaan." Wuxuu sharraxay in isbeddelkan uu inta badan ka muuqdo kordhinta xaaladaha isticmaalka keegga laga bilaabo xafladaha gaarka ah ee dhaqameed ilaa xaaladaha kala duwan ee nolol maalmeedka. "Waagii hore, isticmaalka keegga waxaa inta badan diiradda lagu saaray munaasabado gaar ah sida dhalashada iyo sannad-guurada; laakiin hadda, dhiirigelinta macaamiisha ee iibsashada keegga ayaa sii kordheysa kala duwanaanshaheeda - oo ay ku jiraan xafladaha dhaqameed ama kuwa gaarka ah sida Maalinta Hooyada iyo '520', iyo sidoo kale xaalado kala duwan oo nolol maalmeedka ah: abaalmarinta carruurta, isu imaatinka asxaabta, dabaaldegyada guriga lagu soo dhaweynayo, iyo xitaa si loo qanciyo naftaada oo loo abuuro waqti macaan oo loogu talagalay yareynta walbahaarka iyo abaalmarinta nafta."
Dai Junqi wuxuu aaminsan yahay in isbeddellada ka muuqda isbeddellada kor ku xusan ay ugu dambeyntii muujinayaan in alaabada dubista ay si tartiib tartiib ah isu beddelayaan kuwo muhiim u ah baahiyaha qiimaha shucuureed ee dadka. Isbeddelka xaaladaha isticmaalka kala duwan iyo kuwa maalinlaha ah ee dubista ayaa sidoo kale keenaya baahiyo cusub oo ku saabsan alaabada dubista.
"Dukaamada dubista ee waddooyinka ama suuqyada wax laga iibsado, waxaad ogaan doontaa in cabbirka keega uu sii yaraanayo, tusaale ahaan, laga bilaabo keega yaryar ee 8-inch iyo 6-inch ilaa 4-inch. Isla mar ahaantaana, shuruudaha dadku u qabaan tayada keega ayaa sidoo kale sii kordhaya, oo ay ku jiraan dhadhanka macaan, muuqaalka quruxda badan, iyo maaddooyinka caafimaadka qaba."
Wuxuu sheegay in warshadaha dubista ee hadda jira ay inta badan soo bandhigaan laba astaamood oo muhiim ah: mid waa soo noqnoqoshada degdega ah ee isbeddellada caanka ah, tan kalena waa dhadhanka sii kordhaya ee kala duwan ee macaamiisha. "Meesha dubista, hal-abuurka badeecaduhu waa mid aan dhammaad lahayn," ayuu ku nuuxnuuxsaday, "xadka kaliya waa xadka male-awaalkeenna iyo hal-abuurka isku-darka maaddooyinka."
Si loola kulmo loona waafajiyo isbeddellada degdegga ah ee suuqa isticmaalka dubista, Anchor Professional Dairy, dhinaca kale, waxay ku tiirsan tahay kooxdeeda aqoonta ganacsiga xirfadeed iyo aragtida suuqa iyo isgaarsiinta waqtiga ku habboon ee macaamiisha si loo helo xogta isticmaalka waqtiga dhabta ah iyo baahiyaha macaamiisha; dhanka kale, waxay isku daraysaa kheyraadka dubista adduunka, oo ay ku jiraan kooxda sayidka ee Faransiiska ee MOF (Meilleur Ouvrier de France, the Best Craftsmen of France), rootileyda caalamiga ah ee leh qaababka isku-dhafka Japan iyo Koonfur-bari Aasiya, iyo kooxaha cunto kariyaha maxalliga ah, si loo dhiso nidaam taageero oo kala duwan oo hal-abuurka badeecadaha ah. Qaabkan "aragtida caalamiga ah + aragtida maxalliga ah" ee R&D wuxuu bixiyaa taageero farsamo oo joogto ah iyo dhiirigelin loogu talagalay hal-abuurka badeecadaha.
Little Food Times waxay aragtay in iyadoo laga jawaabayo baahida qiimaha shucuureed ee macaamiisha da'da yar ee cuntada iyo cabitaannada ku jira "dhaqaalaha bogsashada" ee hadda jira, Anchor Professional Dairy waxay si hal-abuur leh ugu xidhay astaamaha badeecada "siman, fiican, iyo xasilloon" ee Anchor Whipped Cream iyo IP-ga bogsashada "Little Bear Bug" ee bandhiggan. Taxanaha summadaysan ee la soo bandhigay munaasabadda kuma koobna oo keliya buskudka reer galbeedka ee quruxda badan sida keega mousse iyo keega kareemka, laakiin sidoo kale taxane ah alaabada mawduuca leh. Tani waxay bixisaa qaab cusub oo loogu talagalay noocyada dubista si loo abuuro alaabada ugu iibka badan ee isku daraya soo jiidashada bilicda iyo shucuurta, iyadoo ka caawinaysa noocyada terminal-ka inay macaamiisha siiyaan khibrad bogsiineed oo dhammaystiran oo ka kooban dhadhanka iyo raaxada shucuurta labadaba.
Anchor Professional Dairy iyo IP-ga "Little Bear Bug" ee mawduuca bogsashada leh ayaa soo saaray badeecooyin wadajir loo sumeeyay
Diiradda saarista qaybaha asaasiga ah ee loogu talagalay ballaarinta degdegga ah
"Shanta nooc ee alaabtayada, kareemka garaaca Anchor waa qaybta ugu iibsiga badan, halka heerka kobaca iibka ee subagga Anchor uu aad u muuqday sannadkii la soo dhaafay," ayuu Dai Junqi u sheegay Foodie. Marka la barbardhigo waagii hore, caannimada iyo xaaladaha isticmaalka subagga ee nolol maalmeedka Shiinaha ayaa si weyn u ballaartay. Marka la barbardhigo gaabinta dhaqameed, subaggu ma laha asiidhyada dufanka trans-ka waana mid dabiici ah nafaqo badan leh, taas oo la jaanqaadaysa raadinta macaamiisha ee cuntooyinka caafimaadka leh.
Isla mar ahaantaana, dhadhanka caanaha ee gaarka ah ee subagga ayaa ku dari kara qaab-dhismeedyo qani ah cuntada. Marka laga soo tago isticmaalka asaasiga ah ee macmacaanka reer Galbeedka, subaggu wuxuu sidoo kale horseeday isbeddelka cuntada dhaqanka Shiinaha ee tayada sare leh ee xaaladaha cusub ee tafaariiqda ama cuntada dukaanka dhexdiisa ah. Sidaa darteed, noocyo badan oo diiradda saaraya caafimaadka ayaa subagga Anchor ee tayada sare leh ka dhigay bar muhiim ah oo lagu iibiyo alaabadooda, xaaladaha codsiguna waxay ka fideen dubista reer Galbeedka ilaa cuntada Shiinaha - kaliya ma aha in rootiyada iyo buskudka kala duwan ay si isa soo taraysa u isticmaalayaan subagga, laakiin sidoo kale waxaa si joogto ah loogu arkaa cuntooyinka quraacda Shiinaha sida canjeelada gacanta lagu jiido, iyo sidoo kale suxuunta dhaqanka Shiinaha sida suxuunta digsiga kulul iyo kuwa dhagaxa.
Dhanka kale, kareemka garaaca Anchor, oo ah nooc dhaqameed oo muhiim u ah Anchor Professional Dairy, ayaa sidoo kale muujinaya aragti korriin rajo leh.
"Kareemka garaaca waa qaybta badeecadaha ugu badan ee wax ka geysta iibkeena," ayuu yiri Dai Junqi. Maadaama Shiinuhu uu yahay suuqa ugu muhiimsan ganacsiga adeegga cuntada ee Fonterra adduunka oo dhan, dalabaadka isticmaalkiisa ayaa si toos ah u hagi doona jihada cilmi-baarista iyo horumarinta ee alaabada kareemka garaaca waxayna yeelan doonaan saameyn qoto dheer oo ku saabsan qaab-dhismeedka awoodda wax soo saarka adduunka.
Foodie waxay ogaatay in mugga kareemka la shiido ee Shiinaha uu soo dejiyo uu gaaray 288,000 tan sannadkii 2024, taasoo ah koror 9% ah marka la barbar dhigo 264,000 tan sannadkii 2023. Sida laga soo xigtay xogta 12-kii bilood ee ku dhammaaday bishii Maarso sannadkan, mugga kareemka la shiido ee la soo dejiyo wuxuu ahaa 289,000 tan, taasoo ah koror 9% ah 12-kii bilood ee la soo dhaafay, taasoo muujinaysa kobac deggan oo suuqa ka jira.
Waxaa xusid mudan in heer qaran oo cusub, "Kareemka Qaranka ee lagu dubo hilibka, kareemka iyo dufanka caanaha aan biyaha lahayn" (GB 19646-2025), la soo saaray bishii Maarso ee sanadkan. Heerka cusub wuxuu si cad u qeexayaa in kareemka lagu dubo caanaha aan biyaha lahayn laga sameeyo caano cayriin ah, halka kareemka wax laga beddelay laga sameeyo caano cayriin ah, kareemka la dubo, kareemka, ama dufanka caanaha aan biyaha lahayn, iyadoo lagu darayo waxyaabo kale (marka laga reebo dufanka aan caanaha lahayn). Heerkani wuxuu kala saaraa kareemka la dubo iyo kareemka la dubo ee wax laga beddelay waxaana si rasmi ah loo hirgelin doonaa Maarso 16, 2026.
Soo saarista heerarka badeecadaha ee kor ku xusan iyo xeerarka calaamadaynta ayaa si dheeraad ah u caddaynaya shuruudaha calaamadaynta, waxay kor u qaadaysaa hufnaanta suuqa iyo heerka, waxay u suurtogelinaysaa macaamiisha inay si cad u fahmaan maaddooyinka badeecadaha iyo macluumaadka kale, waxayna ka caawisaa nidaaminta wax soo saarka iyo hubinta tayada badeecadaha. Waxay sidoo kale bixisaa saldhig heer sare ah oo cad oo loogu talagalay shirkadaha inay horumariyaan oo ay soo saaraan alaabada.
"Tani waa tallaabo kale oo muhiim ah oo lagu horumarinayo tayada sare ee warshadaha," ayuu yiri Dai Junqi. Badeecadaha Caanaha ee Anchor Professional, oo ay ku jiraan kareemka garaaca Anchor, waxaa laga sameeyaa caano cayriin ah oo laga keenay lo'da daaqsinka leh ee New Zealand. Iyada oo loo marayo booyadaha caanaha ee caqliga badan, beeraha caanaha ee Fonterra ee ku baahsan New Zealand waxay gaaraan ururin la isku halleyn karo, raad-raac sax ah iyo tijaabin, iyo gaadiid buuxa oo silsilad qabow ah oo loo xiray caanaha, taasoo hubinaysa badbaadada iyo nafaqada dhibic kasta oo caano cayriin ah.
Isagoo fiirinaya mustaqbalka, wuxuu sheegay in Anchor Professional Dairy ay sii wadi doonto inay ka jawaabto baahida suuqa iyadoo adeegsanaysa wax soo saarka caanaha tayo sare leh iyo codsiyo cusub, iyadoo la kaashanaysa la-hawlgalayaal maxalli ah oo badan si loo hormariyo hal-abuurka maxalliga ah, loo dardargeliyo casriyeynta wax soo saarka caanaha, iyo in laga qayb qaato horumarinta tayada sare leh ee warshadaha adeegga cuntada ee Shiinaha, gaar ahaan qaybta dubista.
Waqtiga boostada: Juun-03-2025